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I was warned about this Internet Marketing Mistake…
I was told not to spend too much time doing it…
But 8 1/2 months later, I finally realized the truth as it was told to me by a marketing buddy of mine James Brown.
How it all started:
A while ago I realized I didn’t know much about SEO, blogging, link building and thought that this was unacceptable since I had to teach my Marketer’s Relief members how to get top rankings for their niche sites.
So, I went on an “SEO bender”, watched what happened to my sites, made too many changes due to being impatient with things, tried different link building services, went after different keywords etc…
Guess what? A lot of that effort wasn’t necessary!
Guess why all of that wasn’t necessary?
- Because 90% of my profits don’t come from my web sites’ ability to convert visitors into people who buy “stuff”…
- Because most of my sites catering to the IM crowd, sites like this one, convert best via email not one-time visits from an RSS reader.
- 90% of my profit comes from email marketing, which is 95% automated (follow ups do all the work, and I hardly ever send broadcasts since I am still too obsessed with SEO)
I’ve been involved in product launches and have build several sites targeting certain terms trying to corral some more signups… but hours and hours were spent to get 10-15 more signups when the best signups are the ones who trust me and joined right away.
The ones who signed up via emails I sent have been on my list for a while, so they know that I know my S**T when it comes to making money online.
Therefore, they know if I recommend something it’s worth getting or doing.
..but new site visitors don’t know that unless I come right out and tell them that.
I might be a marketer, and I might be someone who has to prove authority in order to be believed in this niche, but I’m still too modest to build websites that show me bragging… it’s just not my style.
Anyways, at the end of the day my best performing site in the SERPs for terms related to that launch is the site that I’ve blogged to continually for the last 8 months, not the new site I built.
Also, at the end of the day, 80% of my signups came from emails I sent, which took me about 30 minutes to send…
On the downside, it took me hours and hours to set up multiple new sites just to get a smattering of new signups from all that effort.
I was told that the IM niche of marketing to other marketers is one of the few niches that is unique in that organic rankings and top SERPs doesn’t really align itself with your income.
In other words, top rankings for certain terms doesn’t mean you’re a top earner. Some long time old school gurus are piss-poor bloggers and SEO guys…
But the one thing that always holds true when it comes to the internet marketing niche it’s that your list size is usually commensurate with your income.
With the “IM” niche, it’s really all about email marketing, therefore list building is more important than link-building if you’re an “IM-er”.
Right now, I am actually trying to wean myself off from blogging even as I keep adding new sites to my portfolio, go figure…
My goal is to capitalize on all the SEO work I’ve done in the last 8 1/2 month by adding some list building tactics to glom of those high rankings…
My goal is to increase my list size by 4 X what it is now to 24,000 subscribers.
If you’re interested in helping the cause 
you can join my list here and get some top quality free reports that I know will help you…
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P.S. Why didn’t I just put an optin form on this post instead of linking to a squeeze page? Because a focus on SEO and link building can become an addicition so I hyperlink with anchor text whenever I can.
Now, speaking like a typical addict, let me try to explain my obsession and why my mistake isn’t really a mistake:
All the SEO-based efforts I expended weren”t really for nothing since link building and SEO and lead up to semi-permanent feelers out there on the internet that can possibly bring in prospects, sales and traffic for a long time to come whereas list building is something you have to constantly do, since list sizes go down with every email sent.
Web sites well positioned in the search engines will always bring in new prospects for you, and hopefully sales… If your positioning in the search engines slip a bit, you just get more links to maintain that. Maybe that’s what I liked so much about doing SEO and link building, it was the act of building a super-solid long term foundation for bringing prospects into my business.
I haven’t focused on building a list in over 2 years and I’ve learned some hard lessons along the way…
Typical stubborn Irish hothead who has ot learn everything the hard way…
I hope you listen.
Again, please join my list here http://firsthandreviews.com/topten
to get some more quality advice and tips and to be one of the people who will get to see exactly how I quadruple my list size by the end of 2009.
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