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Your run-of-the-mill person doesn’t have an internet marketing strategy, all they know if they want financial freedom and/or replace their current income with a work-from home job.
But if you’re an offline business, then you have to consider your ROI for developing an online presence, not just think about dreams of financial independence.
Developing your own marketing plan is crucial to your success, but there’s a catch-22 element to that because you need some sort of plan in order to success but you also need to know what you want to do, what you’re good at, what you’ll stick with etc… before implementing a marketing plan.
If you’re looking for some kind of internet marketing strategy, here’s the best advice that I could give you.
- Learn to write
- Be consistent
- Give a lot of yourself to your clients
Learning to write – There’s no way around this folks! (kind of )
Creating site content, blog posts, articles for article marketing, responding to customer tickets, writing sales copy, write emails, and so on…
You can avoid writing altogether if you hire content writers and copywriters if you have the budget for that.
Be consistent- This is so important.
With internet marketing it’s really difficult to find out where the majority of your profits are going to come from. If you’ve ever hear dof the 80/20 rule, you know that 80% of your profits will come form 20% of the work you produce. Therefore you need to be consistent in your internet marketing efforts because yo unever know when one of those little actions you do every day (like adding site content) will pay bigger dividneds for you than you tohught it would when you first performed those actions.
For example, a client of mine wrote a blog post about a kiwi bird on her birdwatching bincoulars site that gets a lot more traffic than she would have expected.
Another example would be a revie wI wrote on the Conduit method ebook. The review was pretty straightforward and honest and since it wasn’t th eusual glowing review form someone trying to make a sale, the reader saw me a legit, joined my mailing list, then decided to be one of my Marketer’s Relief members.
You can’t really predict that everything you do will have some sor tof desired effect when you work on your business, which is why consitency is needed here.
Be consistent with your efforts and you’ll see more and more surprises. A lot of webmasters I know say that some of their oldest blogs posts are the ones bringing in a surprising amount of traffic to this day.
Give a lot of yourself to your clients- Be available
I’m a big fan of this even for non-paying subscribers because a lot of subscribers who are on your mailing list seeking your advice only see you as an email address sending them information and recommendations on stuff to buy.
Give them your Instant Messaging IDs, allow them to contact you, and if your information is any good, they’ll realize that you’re a busy person and might only pop on to instant messaging to say Hi and that’s it.
They may never bug you or take a lot of your time.
You might be the onl yperson who’s ever given their Skype ID, AIM ID, AOL, MSN YAHOO Ids etc…
This part of your strategy will help you rise above thoe noise comingfrom their inboxes.
Also, be available via your websites, too. check for visitors leaving comments and repsond to every single one of them even if the comment doesn’t require a reply.
When replying to comments, I feel like it’s best to “keep it real” by responding in polite but honest terms. Sometime speople who are angry at the world will leave negative comments on your blog calling you a snake oil salesman because you’re actually recommendaing that they buy a product.
You can’t vhange these people’s minds (failure’s never their fault) so respond like a PERSON here, not a businessperson. Tell them exactly how you feel because you cannot back down from product recommendations if they’re good products and you can’t let people try to take you down a notch by leaving comments like that.
But always allow the negative comments to be approved and published as this is good for debate and ecnourages conversation.
Point being, you want to make yourslef available and this is part of giving of yourself to your paying clients and the non-paying subscribers.
When you’re first starting out with your internet marketing business you need to do things that make you stand out from every other “widget-seller” out there.
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