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Local Internet Marketing has been all the rage lately amongst the MMO crowd (Make Money Online).
Local Internet Marketing, or LIM, is basically using the internet for marketing local businesses, and there are several basic steps that should always be taken when targeting specific geographical areas for Google Search.
Google wants you on Page 1, if you’re paying for it… therefore they provides several options for you to use to get your sites on page 1 of Google, and other search engines, to if you advertise via PPC (PayPerclick) on them.
Normally, local internet marketing means getting your business listed with thousands of others in a Yellow Pages, or local business directory.
But that doesn’t make your business stand out for the others, and people reading the directories when search for a local business to research/pay/use etc… sure won’t be going through thousands of listings.
Therefore, when using local internet marketing tactics, you want people from your local area to see your business listing/ad when they search for a generic term like acupuncture or acupuncture treatment.
I have an acupuncture treatment site and once in a while I will search for some of the main keywords that the site is optimized for. So when I go to Google and type in terms such as “acupuncture treatment”, “acupuncture treatments”, “acupuncture for ivf” etc…) I will see something that is rather mind-blowing.
When I do these searches, I will see ads on the far right of the results column where the PPC (Pay Per Click) ads are displayed and they’re all saying, : “Acupuncture Specialist Boston, MA.
This means that somehow or another, my Internet Web Browser (Firefox and Internet Explorer, and the search engine I’m using (Google) know where I’m located by the IP address of my computer.
The people who are using this method for geo-targeting in their PPC campaigns are practicing local internet marketing the right way, however, there’s more to local internet marketing than just using geo-targeted PPC campaigns, because PPC is just one internet marketing method you can use for traffic generation.
There are also some SEO (search engine optimization) aspects that need to be considered when using local internet marketing to expand your offline business brand
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